The making of a 30 Second Television Commercial for GJ Gardner Homes - 'Get the Facts Upfront'
GJ Gardner Homes is a builder that specialises in residential custom-built homes.
The custom built-home market is a competitive one, so we needed to do something different to make GJ Gardner stand out in the market - It's called "cut through".
GJ Gardner's point of difference was thier honesty. In a market that often use under-handed techniques to escalate pricing, GJ Gardner will actually stick to thier prices.
So we made a commercial that took a light-hearted look at this serious isssue.
To keep the price down, we created the commercial using some clever motion graphics - saving our client the cost of a film shoot.
I'm sure you'll agree it looks great!
An ad like this produced by a typical advertising agency or television commercial production companies will set you back over $25,000 AUD.
We’re not typical.
We produced 5 ads as part of a series for around $6,700 AUD - From idea to delivery to TV station.
That works out to less that $1,500 for each ad.
We’re not just an advertising agency and we’re not just a production company. We’re both.
We’re the creative company that write it, make it, buy the television media, and send it via sattelite direct to the station.
Its great because it’s done quicker and cheaper. There is no better way to do it if you want a Television Commercial Produced in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart.
Contact us today for great television commerical prodution rates.
It never ceases to amaze us how many days and weeks go into making something that will be seen for just a few seconds. Even how many people are involved in conceptualizing, strategising, writing, editing and graphics. As with all TVC’s we produce, it’s hard work, stressful but extremely enjoyable. The “GJ Gardner Homes - Get the Facts Upfront" Television Commercial was no exception.