The making of a 30 Second Television Commercial for "Wyld - for Women"
“Wyld - for Women” is a natural aphrodisiac and energy enhancer.
How do we sell libido to the female 35-54 market?
Do we demonstrate the results?
(Cue funky 70’s music for a wild bed scene with a randy housewife, well-endowed ‘moustached’ pool cleaner and an assortment of marital aids!) No... smut wouldn’t cut it. We had to think like 35-54yo women.
Our research said that the main problem came from their busy lifestyle.
From Working Mums to Corporate high-flyers, they’re all too worn out to make the “midnight magic” happen.
So we thought that we should show the day-in-the-life of a “typical woman”.
But how do we fit all that into a 30 second ad?
Well.. We strapped a camera onto a busy working mum for a day, and left it on that night to see what would happen when the lights went out... not much. ...oh yeah. Then we sped the footage up - a lot.
The TVC Shoot - How did we do it?
We needed to make a camera harness that our leading lady could “wear” as she went about her day. So we strapped an iPhone onto a broom-stick then attached the broom-stick to our bodies and walked around the studio (and down the street) with it. It worked! (see the clip (right) for proof)
It was a long two-day shoot for everyone. At the end of it we had to get back to the studio and download it over the next 24 hours. We then poured through hours of footage and sound, picked the best bits, worked some visual magic, added voice-over, music and titles.
I’m sure you’ll agree that it looks great.
An ad like this produced by a typical advertising agency or television commercial production companies will set you back around $100,000 AUD.
We’re not typical.
We produced it for less than $30,000 AUD - From idea to delivery to TV station.
We’re not just an advertising agency and we’re not just a production company. We’re both.
We’re the creative company that write it, make it, buy the television media, and send it via sattelite direct to the station.
Its great because it’s done quicker and cheaper. There is no better way to do it if you want a Television Commercial Produced in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart.
Contact us today for great television commerical prodution rates.
It never ceases to amaze us how many days and weeks go into making something that will be seen for just a few seconds. Even how many people are involved in conceptualizing, strategising, writing, organizing props, talent, filming and editing. As with all TVC’s we produce, it’s hard work, stressful but extremely enjoyable. The “Wyld - for Women” Television Commercial was no exception.