The making of a 15 Second Television Commercial for "NAD's - For Real People" (Real Women)
“NADs” is the brand for a range of hair removal products.
The competition were using 'glitz and glamour' (mostly in the form of celebrity endorsements) to promote themselves. We thought that NAD's should use it's point of diffference to its advantage - NAD's is an Australian, family owned company, who are helping real people with real problems. (well.. hair-related problems anyway)
So who are these "Real People"?
Well.. We aimed this TV Commecial directly at Working women - from high-flying corporates to blue collars.
We captured the moment when a "Real Woman" needed to use NAD's products. In this case our corporate high-flyer has just popped into her workplace bathroom (in-between corporate take-overs perhaps!) to fix her eyebrows, showing that NAD's is quick and easy to use.
Finally, on the closing screen, we showed an Australian Beauty Award that NADs had recently won, with the words "As voted for by real people" to tie it all together.
It was a long two-day shoot for everyone. At the end of it we had to get back to the studio and download it over the next 48 hours. We then poured through hours of footage and sound, picked the best bits, worked some visual magic, added voice-over, music and titles.
I’m sure you’ll agree that it looks great!
An ad like this produced by a typical advertising agency or television commercial production companies will set you back around $300,000 AUD.
We’re not typical.
We produced 5 ads as part of a series for around $48,000 AUD - From idea to delivery to TV station.
Thats less than $10,000 for each ad.
We’re not just an advertising agency and we’re not just a production company. We’re both.
We’re the creative company that write it, make it, buy the television media, and send it via sattelite direct to the station.
Its great because it’s done quicker and cheaper. There is no better way to do it if you want a Television Commercial Produced in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart.
Contact us today for great television commerical prodution rates.
It never ceases to amaze us how many days and weeks go into making something that will be seen for just a few seconds. Even how many people are involved in conceptualizing, strategising, writing, organizing props, talent, filming and editing. As with all TVC’s we produce, it’s hard work, stressful but extremely enjoyable. The “NADs - For Real People” Television Commercial was no exception.