The making of a 30 Second Television Commercial for "NAD's - For Real People" (Adult Targeted)
“NADs” is the brand for a range of hair removal products.
The competition were using 'glitz and glamour' (mostly in the form of celebrity endorsements) to promote themselves. We thought that NAD's should use it's point of diffference to its advantage - NAD's is an Australian, family owned company, who are helping real people with real problems. (well.. hair-related problems anyway)
So who are these "Real People"?
In this TV Commecial we've covered three main markets;
- 20-30yo (working) women
- Mums (of all ages)
- Aussies (in this case a hard working farm-girl)
We captured the moments when "Real People" need to use NAD's products. Be it in a workplace bathroom, household bahthroom or a horse stable, we showed that Nads is quick and easy - even with one leg up on a bail of hay!
Finally, on the closing screen, we showed an Australian Beauty Award that NADs had recently won, with the words "As voted for by real people" to tie it all together.
It was a long two-day shoot for everyone. At the end of it we had to get back to the studio and download it over the next 24 hours. We then poured through hours of footage and sound, picked the best bits, worked some visual magic, added voice-over, music and titles.
I’m sure you’ll agree that it looks great!
A TV ad like this produced by a typical advertising agency or television commercial production companies will set you back around $300,000 AUD.
We’re not typical.
We produced 5 ads as part of a series for around $48,000 AUD - From idea to delivery to TV station
That's less than $10,000 for each ad .
We’re not just an advertising agency and we’re not just a production company. We’re both.
We’re the creative company that write it, make it, buy the television media, and send it via sattelite direct to the station.
Its great because it’s done quicker and cheaper. There is no better way to do it if you want a Television Commercial Produced in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart.
Contact us today for great television commerical prodution rates.
It never ceases to amaze us how many days and weeks go into making something that will be seen for just a few seconds. Even how many people are involved in conceptualizing, strategising, writing, organizing props, talent, filming and editing. As with all TVC’s we produce, it’s hard work, stressful but extremely enjoyable. The “NADs - For Real People” Television Commercial was no exception.