The making of an animated Instructional Video for Puraskin
“Puraskin” is an 3-step acne treatment product.
Our client wanted us to create a video that would educate the public about acne, what causes it, and how the Puraskin 3-step solution works to fight it.
The video had to be clear and concise, showing medical-type information, but it needed a modern edge.
So we wrote a script, created a storyboard and, after a bit of "back and forth" with the client, we were ready to animate the video.
It was important that the Puraskin branding was present thoughout the video. This meant that the colours, fonts, logo use and even the tone-of-voice and scripting had to match-up with all of Puraskin's other marketig material.
I’m sure you’ll agree that it looks great!
A video like this produced by a typical advertising agency or television production company will set you back over $35,000 AUD.
We’re not typical.
We produced two instructional videos (including this one for around $9,400 AUD - From idea to delivery to placement on the web.
That's less than $5,000 for each instructional video.
We’re not just an advertising agency and we’re not just a production company. ...... We’re both.
We’re the creative company that write it, animate it, put it online and optimise it, so it gets seen.
Its great because it’s done quicker and cheaper. There is no better way to do it if you want an Instructional Video or Corporate Video Produced in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart.
Contact us today for great video production rates.
It never ceases to amaze us how many days and weeks go into making something that will be seen for just a few seconds. Even how many people are involved in conceptualizing, strategising, writing, organizing props, talent, filming and editing. As with all videos we produce, it’s hard work, stressful but extremely enjoyable. The “Puraskin - How does it work?” Instructional Video was no exception.