For MAXhire, the answer was all three...
MAXhire is a company that supplies construction and earth moving equipment for rental in Australia.
We started by developing the brand personality.
This involved researching the industry, the target market, and of course the competition!
To illustrate the possibilities we created a concept board; a poster full of photos, drawings and existing logos. The purpose was to clarify our clients vision - what they like / don't like - and how they wanted their company to look in the public eye.
The next step was to design the logo - One visual symbol that would represent MaxHire to the world.
Sounds daunting? Not really.
Having already explored our clients vision for their company (via the 'concept board' process) we now had a very clear idea of what they wanted in a logo.
We supplied 3 options, of which the client chose to further develop one. We then created variations that logo, followed by colour options.
I’m sure you’ll agree that it looks great!
A brand refresh like this produced by a typical branding or advertising agency will set you back around $50,000 AUD.
We’re not typical.
We produced it for less than $5,000 AUD
We’re not just an advertising agency and we’re not just a design studio....We’re both.
We’re the creative company that can design produce and manage a small or large branding project.
We have all the facilities in house and its great because it’s done quicker and cheaper. There is no better way to do it if you want to refresh our updadte your brand in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart.
Contact us today for a great rate on refreshing your branding.