This was a question posed by professor Byron Sharp in his book “How Brands Grow”

Byron Sharp is Professor of Marketing Science at the Ehrenberg-Bass Institute for Marketing Science. An independent, not for profit, marketing research Institute at the University…

2009 HIA CSR Victorian Marketing Award (pictured from left to right Danny Breen, Jeremy Hope, David Leiper)

Outsource My Marketing is changing the way medium sized companies market their products and services. Along the way…

Im looking for Talent to film some Television Commercials In Victoria.

If you have any family or friends.
A guy or girl in their late 20′s to early 30′s.
Who is a bit outgoing and either easy on…

I uploaded a YouTube video — GJ Gardner Homes “its a GJ” Television Commercial – Produced by Outsourc… http://bit.ly/4lTjh

Australia’s commercial television ad revenue down by 12.6% – read more http://bit.ly/17imgW

Australia’s commercial television networks have felt the sting of brands pulling back their advertising dollars, with revenue falling by more than 12.6% overall in the first half of the year, compared to the same period in 2008.

Channel Seven commanded…

The Internet has overtaken TV as people clock up 89.2 hours’ media usage per week – read about it & what to do http://hope.com.au/blog/?p=22

According to the “The Newshound” of marketing mag, The Internet and Technology Report released in March 2009 by Neilsen Online found that:
• Multi-tasking is on the rise as Aussies clocked up 89.2 hours’ media usage per week
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Oh Me Oh My!

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