2009 HIA CSR Victorian Marketing Award (pictured from left to right Danny Breen, Jeremy Hope, David Leiper)

Outsource My Marketing is changing the way medium sized companies market their products and services. Along the way won several awards for their clients.

One of those recently was a major housing industry award for a marketing plan based on a simple, yet often overlooked strategy – just tell people the truth!

As the marketing department for G.J. Gardner Homes, we won the prestigious 2009 HIA CSR Victorian Marketing Award.

The awards held on November 6 at Crown’s Palladium Ballroom, recognize excellence in housing.
The awards were announced before a crowd of 800 industry leaders from across Victoria.

Judged by industry professionals, the awards acknowledge the talent of designers, builders and building companies who construct quality new housing.

Based on the theme “get the facts upfront”, the campaign alerts potential new home purchases to the pitfalls that can occur when they don’t read the small print or fully investigate every aspect of purchasing a property.

A series of print, TV and radio advertisements designed by OutscourceMyMarketing.com.au explores issues such as “no gimmicks or giveaways” and encourages people to get a $500 soil test before paying a deposit or signing any contract.

Under the “we have nothing to hide” slogan Outsource My Marketing has produced a free booklet: “Get the Facts Upfront.”
The book is available as a free download on the website www.getthefactsupfront.com

“The approach is much more than just an ad campaign and is an integral part of the company’s ethos, sales and corporate identity” said Jeremy Hope President of OutscourceMyMarketing.com.au.

The Outsource My Marketing Team with HIA Award

‘We’ve been working closely with the several metropolitan and regional media partners  to get the message out to the people of Victoria. We know they can save thousands if they simply got their facts up front before they commit. We’re trying to change the way people build new homes that’s based on no gimmicks, no tricks and no traps. Just good old fashioned truth.”

OutsourceMyMarketing.com.au is bolt-on marketing department behind many leading medium sized businesses around Australia and they are changing the way companies look at structuring their marketing departments.

They are a one stop shop for strategy, creative, production and marketing management.

According to Jeremy, “We’re the marketing team if you don’t have one or the extra leverage if you do. Instead of employing a full time marketer, we take on the role even carry your business card for a monthly subscription starting from $500 per month”

Visit their website at www.OutsourceMyMarketing.com.au or call them on 1300 13 13 77

Hope Advertising have just created New Brand Positioning for Community Pharmacy.
Community Pharmacy is a unique concept where members can save from  15% – 50% off every product in every store every day.

• There’s no complicated points system.
• Just immediate savings.

More importantly, Community Pharmacy is a “Not for Profit” which means profit is returned to its members through lower prices across the board.

“We Care For You Not For Profit”
Is the positioning created by the team at Hope Advertising to promote Community Pharmacy’s
Unique point of difference.

Christmas Catalogue & Point of Sale
The latest catalogue is hot off the press and being delivered into letterboxes
near each of theirr 11 stores. Everything from From Design through to Finished Art even Photography was produced by us in-house.

One of the challenges we faced was to simply show
the consumer the value that Community Pharmacy presents.

To do this we had to show 3 prices. 1.RRP, 2.Non-Member Price & 3.Members Price.

The catalogue was complimented with a full in-store point of sale to dress it up and create to create excitement and colour.

So What do you think so far Tony?

Community Pharmacy Marketing Manager Tony McWilliams

“HopeAD should be very proud of what they have produced. The Christmas Catalogue is magnificent.

We were not as organised as we would like to have been for this catalogue and the manner in which everyone involved at Hope handled our constant requests for changes was exemplary.
In all, a great experience.”

Get new leads from less than $1000 per month

New Media is on the rise and then Numbers on the left speak for themselves with nearly 10 Million Unique Viewers on Google.

One of the many reasons  more marketing dollars are being allocated to Google campaign’s is one word “ACCOUNTABILITY”

Why?
Well the great thing about advertising using Google is that you can run tens or hundreds of specific campaigns and instantly see which ones are working or not. You can also make changes on the fly instantly.

You can even get very clever and link it in with an on-line CRM, so that you  see where the leads are coming from and instantly allocate those leads to members of your sales team.

Some companies spend as much as $50,000 per month on-line and have whole departments dedicated to web optimisation and google ad words.
The trick is to start small, get your confidence in it then grow it as you get the results.

We can help you put together a Google Adwords campaign from less than $1000 a month.
Click on this link today and tell me how I can help you.
hope.com.au/contact/contact.htm
or email me at jhope@hope.com.au.

Jeremy Hope

Managing Director

Hope Advertising Melbourne