That’s right if business isn’t going 100% your way, it may be time to go back to the 4 business basics.

1. The size of your market

2. Your ability to create selling opportunities from that market

3. Your sales and marketing skills

4. Your ability to contain costs and increase margins

Today Ill elaborate on business basic number one

The size of your market
Has your market changed or shrunk?
Maybe its time to re-define your ideal client.

Who is the best customer for your product or service?

Do you know the profile of your ideal customer?
If you know this, then you can focus on the right market.

Poor marketing strategy could mean that your marketing could be generating leads from the wrong callers that don’t generate sales and end up wasting your time.

To discover your ideal customer ask yourself the following questions.
• Who are they? Their Values, aspirations?
• What do you know about their relationship with the industry or category we are in?
• What do you know about their relationship with other brands in our industry or category?
• What do you know about thier relationship with our brand?
• What do you know about their relationship with our advertising?
• What do you want them to do?

I hope you can put this information to good use.

Jeremy Hope