According to the “The Newshound” of marketing mag, The Internet and Technology Report released in March 2009 by Neilsen Online found that:
• Multi-tasking is on the rise as Aussies clocked up 89.2 hours’ media usage per week
• Broadband reaches saturation at 97% sign up for fast speed internet.
The Nielsen Online report shows that household ownership of desktop computers has declined by 10 points in the past 12 months while ownership of wireless technology such as laptops has jumped from 49% to 63% in 2008 and wireless LAN ownership is up more than 20 pts to 53%.
In addition, more Australians than ever before are signing up to broadband services – in 2007 84% of Australian internet users reported to have broadband access at home. In 2008 that figure reached 97%.

Tony Marlow, research director for Nielsen Online noted:

“As Australian internet users become increasingly less wired in the ways they access the internet, a greater focus is being placed on laptop-style computers rather than fixed desktops.”

“Looking ahead, we expect this trend to continue in 2009 and beyond, particularly for digital free-to-air TV, laptop computers and wireless LAN.”

The number of hours Australians spend consuming media also continued to climb in 2008, reaching 89.2 hours per week compared to 84.4 hours in 2007 and just 71.4 hours in 2006. New technology was the main driver of the increased consumption, with the amount of time spent online up from 13.7 hours in 2007 to 16.1 hours in 2008, while PC Video (video either downloaded or viewed on a computer) usage jumped from 2.5 hours to 4.6 hours, and video games usage was up from 4.6 hours to 5.4 hours. (See Chart 2).

This increase in consumption has lead to an increase in the amount of media multi-tasking undertaken by Australians – over three in five internet users (61%) watch television while online and half (50%) use the internet while listening to the radio. Of those consumers who report multi-tasking, the internet is most commonly cited as the primary focus.

“Given the average Australian is only awake for around 112 per week, it’s surprising just how many of those waking hours are dedicated to media consumption,” observes Marlow.

“We’ve seen some pretty extraordinary increases in the past few years, however, we would anticipate a levelling out in consumption hours over the next few years as Australians simply run out of hours in the day.”

————————-

Marketing Tip from Jeremy Hope :

Use a cost effective radio or TV campaign to build your www brand or drive people to your website.

Your commercial can be 15 seconds and can promote the website. The website then needs to get the potential involved with our brand, product or service.