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The making of a 30 Second Television Commercial for GJ Gardner Homes - 'Kids'

GJ Gardner Homes is a builder that specialises in residential custom-built homes.

The custom built-home market is a competitive one, so we needed to do something different to make GJ Gardner stand out in the market - It's called "cut through".

We wanted to appeal to young families, so we created a TV ad showing a bunch of kids having a great time and singing a the 'GJ Gardner' jingle.

When the television commercial went to air all over Australia, kids started to sing along. It drove their parents crazy. Perfect!

As we had anticipated, the marketing message “It’s gotta be a GJ Gardner Home” passed from kids to parents which generated great brand recall and an abundance of leads to keep their sales people busy.

An ad like this produced by a typical advertising agency or television commercial production companies will set you back over $150,000 AUD.

We’re not typical.

We produced this for $28,600 AUD - From idea to delivery to TV station.


We’re not just an advertising agency and we’re not just a production company.
We’re both.

We’re the creative company that write it, make it, buy the television media, and send it via sattelite direct to the station.

Its great because it’s done quicker and cheaper. There is no better way to do it if you want a Television Commercial Produced in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart.

Contact us today for great television commerical prodution rates.

It never ceases to amaze us how many days and weeks go into making something that will be seen for just a few seconds. Even how many people are involved in conceptualizing, strategising, writing, organizing props, talent, filming and editing. As with all TVC’s we produce, it’s hard work, stressful but extremely enjoyable.
The “GJ Gardner Homes - Testimonlial" Television Commercial was no exception.

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