The answer is a resounding NO.

Brochures are still one of the most effective methods of offline, “real world” marketing. Furthermore, brochures can also be a very effective online marketing method.

In the offline world, customers expect and appreciate businesses that offer them printed material that they can take home to read and look at, in order to help them make their decision to use that business.

Business cards are helpful, but in no way effective by themselves, as they usually only offer your contact information.

Brochures on the other hand, compliment the use of business cards by providing in depth and detailed information about your products, services, and business information.

The world has changed in accordance to the evolution of the Internet, and the marketing world has grown online too. Electronic brochures offer the same benefits as printed brochures, but with the additional advantage of being “green,” which is a major point for many people in today’s world. The idea of not wasting paper or ink on printed materials is a considered a big plus with the growing percentage of the population that conduct their financial and personal business online.

To ensure that your business uses printed and electronic brochures to your best marketing advantage, there are several key points to keep in mind:

• Know and understand your audience needs
• Address those needs in a pleasing and non-demanding manner
• Offer your information in an engaging and enticing attitude and style
• Encourage action often

If you need a quality bruchure Produced in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart, contact us today!