A complete brand renovation might be just what you need.

Michelangelos decided they needed a brand makeover, from the roots of their brand identity to the menus on the table and everything between.

We took Michelangelos' openness to change and re-worked the lot including new logo development, signage, website, outdoor advertising and promotional material, along with the new menus of course!

We began with the logo, creating the casually scrawled red M circled in red to ensure it jumped off the sign or menu inspiring feelings of fun and enjoyment.

The goal was to appeal to families while retaining the look of a quality restaurant, which was successfully achieved through this logo and Michelangelos were very happy with the result.

The warm and inviting feel of Michelangelos was maintained to ensure their existing clientele still felt comfortable and welcome.  To meet the needs of the primary target market, families, we maintained an easy, accessible website along with clear, uncluttered promotional material.

With 14 million Australians accessing the Internet every month we knew social media was definitely a key to refreshing Michelangelos, establishing a presence on the social networking site, Facebook.  We also increased website interaction, engaging customers through an online booking function, a feedback form and online sign-up for the VIP program.

I’m sure you’ll agree that it looks great!

A brand refresh like this produced by a typical branding or advertising agency will set you back around $100,000 AUD.

We’re not typical.

We produced everything for the re-branding for less than $45,000 AUD

Including all of the following:
Logo - re-design $6,500

Food Photography - $2,000

Menu Design & Artwork
3 Kinds Menus
(Takeaway, Beverage & Food) - $5,200

Printing - 60,000 DM Menus $10,400

Distribution - 60,000 Menus $3,600

Opening Invites - $500

Baloons & Holders - $750

Showbags - $188

Lanyards - $770

Website - $5,400

Leader Newspaper - $400

Letterheads - $650

Business Cards - $860

Customer Feedback Froms - $320

Kids Activity Sheets - $1,500

Printing Take Away Menus - $2,700

Printing Beverage Menus - $1,650

We’re not just an advertising agency and we’re not just a design studio....We’re both.

We’re the creative company that can design produce and manage a small or large branding project.

We have all the facilities in house and its great because it’s done quicker and cheaper. There is no better way to do it if you want to refresh our updadte your brand in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin or Hobart.

Contact us today for a great rate on refreshing your branding.